Q4 2024 Performance of Top Personal Finance Apps in the UK

In the final quarter of 2024, the top personal finance budgeting and planning apps in the United Kingdom showed diverse trends in downloads, revenue, and active user metrics across a unified platform. Here’s a detailed look at their performance.

Budget Planner l Snoop Money saw a notable increase in weekly downloads towards the end of December, peaking at approximately 24.7K. Revenue fluctuated throughout the quarter, reaching a high of about $13K in early November, while maintaining an active user base of around 294K by the end of December.

Splitwise experienced consistent weekly revenue, with peaks around $10.3K in late October. Downloads decreased over the quarter, settling at around 10K by the year’s end. However, active users remained robust, with numbers around 488K in the final week.

For Emma - Budget Planner Tracker, downloads showed a significant rise in late December, reaching approximately 14.2K. The app's revenue trend was relatively stable, closing the quarter with about $5.7K, while active users decreased slightly to around 181K.

YNAB reported a gradual increase in both downloads and active users, ending the quarter with around 1.9K downloads and 23K active users. Revenue saw a peak at $5.6K in the last week of December.

Finally, Moneyhub: Smart Budget Planner maintained steady revenue, closing the quarter at approximately $3K. Downloads and active users saw moderate growth, with downloads reaching about 1.3K and active users nearing 17K by the end of December.

These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored further.